“Everyone’s working on that,” Strauss Zelnick said at an event attended by Inverse.
A decade after Rockstar released its last Grand Theft Auto game, anticipation for GTA 6 has reached a fever pitch. But on the eve of a major earnings call from parent company Take-Two, CEO Strauss Zelnick revealed new details about the upcoming game — and how the rise of generative AI could make the next Grand Theft Auto even better.
When asked about the benefits of AI for the video game industry during an interview discussion at the Paley International Council Summit on November 7, which Inverse attended, Zelnick seemed optimistic about the technology but caveated by saying that he believes “it may be better, but it almost certainly will not be faster and cheaper,” as he foresees that a race to adopt AI will force Take-Two to make major investments in developing its own. READ MORE FROM INVERSE
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