MMPRC launches tourism marketing campaign with McDonald’s

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The Maldives Marketing and Public Relations Corporation (MMPRC) has launched a tourism marketing campaign in partnership with McDonald's, targeting German-speaking markets such as Germany, Austria, and Switzerland. The campaign aims to increase visibility and awareness of the Maldives as a tourist destination. MMPRC will share promotional content with McDonald's Travel TV, reaching an estimated 35 million consumers through 700 outlets. The content will showcase the unique experiences of the Maldives, including underwater scenery and romantic encounters. MMPRC has previously conducted marketing campaigns with other companies and participated in travel-trade fairs in the German-speaking market. Germany and Switzerland are important source markets for the Maldives tourism industry. FULL STORY from The Edition