ChatGPT needs Apple more than Apple needs ChatGPT

It may be time for Apple to join the fray and offer its own chatbot alternative to Google and OpenAI.

Apple may be known for its calm and collected approach to new technology, but even the most calculating tech giants know a real trend when they see one. In this particular case, that trend is generative AI, aka the tech powering sophisticated chatbots like OpenAI’s ChatGPT.

According to a report from Bloomberg’s Mark Gurman, Apple is quietly developing its own rebuttal to ChatGPT called Ajax, which is being referred to internally by some engineers as — you guessed it — “AppleGPT.”

Is it surprising that Apple might be slowly wading into the seemingly irresistible waters of generative AI? Not at all. Shareholders practically demand it at this point. But that doesn’t make the prospect of an Apple-owned AI chatbot any less impactful. This could be a big moment for Apple, but an even bigger one for the ascension of generative AI. FULL STORY from Inverse